An Interview with Cecilia, the sweet lady owner of YiXiaoDian and the DASH label!
Hi Cecilia! Tell us a little bit about yourself. What are you like? What are your hobbies, dreams, goals, stuff that you love. Share with our readers.
I was previously was in auditing for 3 years. But then I decided to sell apparels online to keep myself occupied and have something to look forward to besides looking after my daughter full time after having quit my job.
I have always want to own a boutique that offers quality and affordable fashion and doing it online seems to be the right way as it involves minimal startup capital. But, goodness, I was wrong. I didn’t know that there is much effort and time being put into it after I’m doing it full time. It’s a glamour job that needs lot of hardwork in order to be known to public and also to survive in the competitve blogshop atmosphere. But i enjoy doing it because it’s something that i love and it also allows me to have the flexibility of being able to spend quality time with my daughter. :)
How did YiXiaoDian started?
It started as a blogshop that sells self-designed t-shirts. My friend and me decorate the plain t-shirts with buttons, cloths and sewing. That was how it started. Then later on, I decided to bring in apparels instead of doing self- designed t-shirts. I found out that I was more interested in sourcing out pretty apparels for ladies. It’s like playing life-sized barbies coz I know that someone out there is wearing the apparels that I sourced and sell. :) I like dressing up and I like people to dress up and be pretty all the time. :)
What do you hope to achieve with your brand?
I hope that people like my apparels and my service. A happy and satisfied customer is very important to me. :)
What are your favourite pieces from your sales collection?
This is a tough question. My favourite pieces are all the DASH labels - my self-manufactured line. :) But the 3 pieces that I love the most are
- DASH #6 Oriental Peony Dress.
- DASH #10 Wonderlace Paddlepop Top, which I remade it as a top from DASH #6 coz I love it so much, and can do a lot of mix and match as a top.
- DASH #7 Merry Jane Dress, which is inspired by Gucci Resort 2012. I love its minimalist and mod feel. It’s very versatile and u can play around with different looks by matching it with different accessories and shoes.
Explore more pretty pieces at Openflea.com!
What are some of your favourite hangouts, shopping places, cosmetic brands?
I love to hang out at places that offers nice cakes coffees and tea. I’m a caffeine addict and I can’t live without having a cup of tea or coffee everyday. Most of all I’m a milk tea addict! I love the old school type of coffee house milk tea.
I don’t really put on makeup and I’m a total noob in this field. However, I swear by MAC’s Select Moisturecover Concealer. It conceals any imperfections perfectly, it’s my favourite concealer ever! If I really have to put on makeup, I’ll just slap on bb cream, concealer, powder, benefit’s poisetint, k-pallette eyeliner ( I swear on it as well) and a lip gloss. I’m just too lazy to put on more. :)
I’m sure readers must be curious and be wondering where do blogshop owners shop and what to they wear. Well, basically I don’t really shop coz when I go and buy my stocks for my collections, i’m basically shopping for myself. You can find almost all the outfits that were sold in DOT in my wardrobe. So, this is one of the benefit of being a blogshop owner. :)
Well, I do shop at H&M and Zara occasionally. I don’t really have a particular dressing style. The one thing that I love is accessories. I love to wear lots of arm candies and rings. I think accessories plays a big part in completing the outfit look. I wear chunky necklaces and bangles even if i’m in big floral prints. The most important thing is that u feel confident and comfortable in the apparels that u are wearing. :)
Find out more about Cecilia and her label at http://yixiaodian.blogspot.com and follow her on her instagram @cecilialim.